Handcrafted with love from Salem, Massachusetts
East Wind Glow Candle Collection
A Teacup Collection by Sincerely Salem
Named in homage to Nathaniel Hawthorne and the whispers of Salem’s storied past, East Wind Glow is a collection of hand-poured candles set in heirloom teacups each flame a flicker of memory, myth, and quiet magic. Infused with rich scents and adorned with natural elements like crystals, herbs, and spices, every candle evokes a sense of place, season, and spell. This collection invites you to light the past, hold the present, and steep your space in warmth and story.
Crafted in Salem, Massachusetts. Inspired by the wind that carries history.
Inspired by the dimly lit charm of the Tavern at the historic Hawthorne Hotel, this hand-poured soy candle captures the essence of Salem’s old-world hospitality. Hawthorne’s Tavern blends the crisp, woodsy scent of scented pine with the warm nostalgia of worn leather chairs, firelit corners, and whispered stories from centuries past.
Poured into an intricately carved vintage teacup, each candle is a nod to a place i’ve been going to since I was a child.
Topped with juniper berries, it’s a rustic invitation to slow down, pour a drink, and let the flicker of flame transport you.
Crafted in Salem, Massachusetts where every flame tells a story.
Vintage teacup | Soy wax | Burn time: ~30 hours
Crafted in tribute to a family legacy woven through Salem’s storied past, The Salem Heirloom blends ancestral strength with quiet elegance. Hand-poured into an ornate vintage teacup, this candle is adorned with red jasper, a grounding stone known for its protective energy and deep connection to the earth.
The scent evokes warmth and permanence, like a cedar chest tucked beneath floorboards or letters pressed between pages. Each flicker carries memory, each stone a reminder: we are made of those who came before.
A keepsake flame, meant to be passed not just burned.
Crafted in Salem, Massachusetts from one generation to the next.
Vintage teacup | Red jasper | Soy wax | Burn time: ~30 hours
Infused with the deep, earthy warmth of Tonka and Oud, Harvest Spell conjures the richness of Salem’s fading autumn—wheat fields bathed in golden light and hearths flickering with whispered stories. This hand-poured soy candle rests in a vintage teacup etched with stalks of wheat, symbolizing abundance and quiet ritual.
Let this scent ground you. Let it stir something old and sacred.
Crafted in Salem, Massachusetts where every flame is a spell.
Vintage teacup | Soy wax | Burn time: ~30 hours
Step into Salem’s gilded past with Velvet Séance, a tribute to the mystique and glamour of the 1920s. Poured into a gold-rimmed vintage teacup, this candle weaves together the sultry notes of warm amber, dark musk, and a whisper of vanilla.
Imagine the hush of a drawing room, the clink of crystal, and the flicker of flame as questions float across a velvet-covered table. Whether for ritual or repose, this candle calls forth elegance, intrigue, and the spirits of another time.
Crafted in Salem, Massachusetts where the past still lingers in the dark.
Vintage teacup | Soy wax | Burn time: ~30 hours
Where pine needles whisper and the wind carries secrets, Everwitch is born a candle that captures the evergreen soul of Salem’s colder months. Poured into a delicate, laced-edge teacup adorned with forest foliage and golden trim, this piece brings nature’s stillness indoors.
The scent mild pine scent envokes a quiet walk through snow-dusted woods, resinous, crisp, and timeless. A perfect flame for winter rituals, writing spells, or curling up beneath a well-worn quilt.
Crafted in Salem, Massachusetts where the forest remembers you.
Vintage teacup | Soy wax | Burn time: ~30 hours
A soft spell in wax and flame, Quartz & Quiet blends the purifying strength and the gentle energy of rose quartz crystals, the stone of unconditional love and inner healing. Poured into delicate vintage teacups etched with romantic scrollwork, this candle is a moment of calm amid the chaos.
Whether for ritual, reflection, or simply a quiet night in, light it to open the heart, clear the air, and connect to the sacred softness within.
Crafted in Salem, Massachusetts where even stillness has a pulse.
Vintage teacup | Rose quartz chips | Soy wax | Burn time: ~30 hours
Infused with golden calendula petals
Radiating a spell of golden warmth, Witchlight channels the sun-kissed resilience of calendula blooms. This bright bar conjures moisture and glow with every use, perfect for sensitive or weathered skin. Inspired by healing traditions and herbal remedies from Salem’s storied past.
Scent Profile: Delicate floral, honeyed earthiness
Key Ingredients: Calendula-infused oil, coconut oil, beeswax, dried calendula petals
Salem Waters Collection
Let the magic of Salem wash over you. Witch's Bloom Soak blends calming rose, soothing lavender, and refreshing eucalyptus for a bath ritual that revives both body and spirit. Each small-batch salt is sealed with the iconic wax stamp of the Witch House. Whether you're unwinding after a long day or conjuring a moment of stillness, this fragrant soak transforms your tub into a sacred sanctuary.
A Ritual Bath Collection by Sincerely Salem
Rooted in the sacred, salt-soaked rituals of old Salem, Salem Waters is a collection of handcrafted bath soaks, soaps, and bombs designed to restore, enchant, and renew. Each blend is infused with botanicals, essential oils, and intention, turning your bath into a sanctuary. Every item invites you to draw your bath, steep your senses, and soak in the magic.
Crafted in Salem, Massachusetts. Created with purpose. Made for modern rituals.
Infused with dried lavender buds
Drift into calm with Whispering Wards, a lavender soap that honors Salem's tranquil gardens and whispered incantations. Swirled with calming oils and crowned with fragrant lavender blossoms, this bar soothes both skin and spirit. Let its lather become your evening ritual, like the hush before twilight in the village woods.
Scent Profile: Soft lavender fields, fresh herbaceous undertones
Key Ingredients: Lavender essential oil, olive oil, shea butter, dried lavender buds
Infused with aloe vera and mossy botanicals
Named for the shaded groves beyond the village paths, Green Hollow is a hydrating oasis. Aloe vera brings restorative moisture, while natural botanicals evoke the scent of damp forest trails after rain. A perfect soap for summer skin or daily refreshment.
Scent Profile: Clean aloe, fresh greenery
Key Ingredients: Aloe vera gel, sunflower oil, French green clay, dried moss-like botanicals
To Those Who Found Their Way Here,
Greetings from Salem, Massachusetts. I am Shauna, the maker and founder of Sincerely Salem! I’m an 11th-generation Salem resident who grew up spellbound by the layers of history that shape the city my family has called home for generations, from its whispered legends and infamous trials to the quieter stories of resilience, resistance, and renewal. I’ve always believed in honoring the full truth of Salem, acknowledging both the wonder and the wounds woven into our past.
Sincerely Salem was born in June 2020, during a time of deep reflection and reimagining. It’s more than a small business; it’s a love letter to this city that I hope residents and visitors alike carry with them.
I respectfully acknowledge that Salem is located on the ancestral and unceded territory of the Naumkeag people of the Pawtucket confederation, who stewarded this land long before colonial settlement.
I’m also a single mom and a PhD student. My research and work center on partnering with marginalized communities to promote equity and well-being through play-based learning, believing deeply in children’s creativity as a force for healing and transformation.
Sincerely Salem’s creations are exclusively and only available in-store at The Black Veil, located at 304 Essex Street and 136 Boston Street in Salem, Massachusetts. I also offer custom, large-scale orders of our beloved signature teacup candles for events, weddings, and other special occasions.
To inquire about custom orders, please reach out at: hello@SincerelySalem.com
From Salem, With Love